Shinola Identity

 


Description
As a group we worked to create an identity for the Shinola brand that encompassed the mood, feeling, and pride they exude through their products. Shinola is a lifestyle brand that appeals to a city-centric demographic and helps bring style to every corner of their busy life. We created a multi-platform identity system that reinforced these ideals and complimented the hand-crafted, well-made products they work so hard to create.

Co-Creators:
Gwen Landrum, Ashley Fotherby, & Kenny Elshoff

 
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